Many home improvement companies have been slow supplementations any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers door and windows have chosen to weather the storm by trying to expenses rather than investigate new solutions. The market is beginning to change though, mainly due to quantum leaps in technology, composite door manufacturing being prime example.

Composite doors are recognised as being superior to straightforward UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming favored choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice as well as that when faced with a choice of a new family saloon or a new Rolls Royce for on the same price, the choice, for many, is beckoning!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups hence there is no was delighted to answer the call for a home improvement company in Devon that has for some time been retailing UPVC doors and windows. They were interested in selling composite doors being the demand for them amongst local residents was growing quickly.
The principal reason for this was appropriate that the professionals in the home improvement industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.

The first problem was the associated with switching the main focus of door retailing to a composite doors range and away from UPVC, which is what all of rivalry were offering. Getting into the fast growing composite doors market seemed a good move but zox pro training system of outfitting a showroom was too high. So the first thing we did would be to get onto Google, find out who the players were in composite door manufacturing and supply and then position them to the push.

Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There seemed to be little difference between the door manufacturers here as each and every those approached had many years experience within the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to call that with the development of British Standards in the composite manufacturing industry, the manufacturing processes were extremely similar.

Where some companies fell down though was when we asked them the were going to do to help us to sell some. The lack of promoting support, knowledge and training was truly shameful, indicative of your slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus lengthy investment for share of the market has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to luster. The ones that we chose as suppliers were easily recognisable as companies that placed heavy concentrate on customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.

The simple test we put was to see which door manufacturers would assist us to stock a showroom with sample products, provide reason for sales materials and help us to get the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that might cost several thousand pounds to outfit a new showroom and get initial customers, when had been going to be ordering from the same suppliers for years, so why should they not share as start-up cost?

There were some companies that were willing to help, either by proving a ‘credit’ within the cost of product samples or through proving samples regarding charge. Two companies totally outshined away from the conversations and my Devon-based door supplier has signed up with both of them:

Door-Stop International, tipped by many people to end up being the market leader in the forthcoming had obviously done their homework and deliver cutting-edge technology such being an own-brand website which retailers can use for in-home demonstrations as well as promoting tool. This website has a design feature that allows potential purchasers to select the style, colour and furnishings for their ideal door and the internet site shows the finished design and price instantly, even including an online ordering gym.

Nick’s Building Supply

11100 Broadway, Crown Point, IN 46307, USA

(219) 663-2279

https://goo.gl/maps/aKU8vYqor4K2

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